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Our firm was established to develop lures to target sockeye and chum, the two species of salmon sportsman have trouble with.  Along the way we designed some killer chinook and coho lures to round out our product line.  Some of our Googly Eyes also work in the larger lakes in northern Canada.  Anywhere you troll you can use our lures.  We are in the process of providing flashers in various sizes and colour patterns to use with our products.  We hope to provide one stop package deals for different salmon (or trout). 

DJ's office and test bed
Our office

Our Goals
  • To provide the best customer service possible.
  • To keep searching for the perfect lure.
  • To  keep testing our lures until the sun goes down.  Fishing is not a matter of life or death, it is more important than that.